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The purpose of this paper is to analyze the effects of sharing co-creation experiences on consumers’ behavioral intentions. Increasingly often, companies interact with consumers and involve them in value co-creation, especially in the virtual environment, while more and more consumers tend to share their experiences and their related emotions socially. However, no research has addressed how the interplay of these two variables influences consumer behavior.

The authors conducted a preliminary study and a 2×2 between-subjects experiment where co-creation and sharing of emotions were orthogonally manipulated. A total of 120 participants were randomly assigned to one of the four scenarios.

The results show that not only do individuals participate in co-creation activities, but they also tend to share such experiences socially. But more important from a literature contribution perspective, the results confirm a joint effect of co-creation and sharing on satisfaction and repurchase intention. Thus, the effect of co-creation can be bolstered by encouraging participants to share the experience with other people.

While we can better understand the effects of co-creation in particular contexts effects such as that of sharing, the findings also contribute to the theoretical literature on social sharing of emotions as it has not been related to co-creation activities before. The results are of special relevance for those companies implementing co-creation activities, as they provide clues to increase the outcome of such initiatives in terms of consumers’ responses toward the firm.

This study aims to analyze consumer motivations to share information about corporate social responsibility (CSR) activities through electronic word of mouth. It examines the roles of self-enhancement, identity signaling and social bonding as antecedents of consumers’ CSR engagement on social media.

A quantitative approach is used with a single-factor between-subjects experimental design in which the presence vs absence of CSR information on a company website is manipulated. The hypotheses are tested through structural equation modeling.

Results show that after viewing the company’s CSR message on its website, consumers who generated more CSR associations were more motivated to engage with the CSR information to satisfy fundamental personality traits (need for self-enhancement) and social relationship motivations (social bonding), which increased their intention to share the information.

This study is restricted to CSR information on websites. Further research should consider what happens if such information is shared on social media, as consumers are more likely to spread CSR messages when they are shared by other public social network sites.

The study highlights the relevance of including CSR information on websites and offers insights into the importance of considering consumers in disseminating CSR information. Consumers share information when they have personal motivation for doing so.

This study put the focus on the role of consumers in the diffusion of corporate information.

The results show the importance of personal motivations such as self-enhancement and social bonding in sharing CSR information on social media.

El estudio analiza las motivaciones que tiene el consumidor para compartir información sobre acciones de responsabilidad social corporativa (RSC) a través de boca oído electrónico (eWOM). En particular, las motivaciones de mejora del auto-concepto, necesidad de mostrar una identidad deseada y la vinculación social.

Se utiliza un diseño experimental entre sujetos donde se manipuló la presencia vs ausencia de información sobre la RSC de la empresa. Las hipótesis se contrastaron mediante un modelo de ecuaciones estructurales.

Los resultados muestran que los consumidores con más asociaciones de RSC comparten más la información de RSC motivados por satisfacer la mejora del auto-concepto y vinculación social.

El estudio destaca la importancia de generar contenido de RSC en el sitio web de la empresa, y la importancia de los consumidores en la difusión de información de dicha información.

El estudio está restringido a la presencia de información de RSC en el sitio web de la empresa. Sería interesante evaluar lo que sucede si dicha información se comparte en redes sociales, en la medida en que los consumidores tienen mayor tendencia a compartir la información procedente de redes sociales.

Los resultados muestran la importancia de las motivaciones personales como la mejora del auto-concepto y la vinculación social a la hora compartir información de RSC en las redes sociales.

本研究分析了消费者通过电子口碑分享企业社会责任（CSR）活动信息的动机。它研究了自我提升、身份信号和社会联系作为消费者在社交媒体上参与企业社会责任的前因的作用。

采用单因素主体间实验设计的定量方法, 对公司网站上企业社会责任信息的存在与否进行操纵。假设通过使用R软件包lavaan的结构方程模型进行检验。

结果显示, 在观看公司网站上的企业社会责任信息后, 产生更多企业社会责任联想的消费者更有动力参与到企业社会责任信息中, 以满足基本的人格特征（自我提升的需要）和社会关系动机（社会纽带）, 这增加了他们分享信息的意向。

该研究强调了将企业社会责任信息纳入网站的相关性, 并对在传播企业社会责任信息时考虑消费者的重要性提出了见解。消费者在有个人动机的情况下会分享信息。

本研究仅限于网站上的企业社会责任信息。进一步的研究应该考虑到社交媒体, 因为当消费者在其他公共社交网站上分享企业社会责任信息时, 他们更有可能进行传播。

研究结果表明, 在社交媒体上分享企业社会责任信息时, 自我提升和社会联系等个人动机的重要性。

Higher education institutions (HEIs) offer courses and programmes focusing on sustainability in economics, as courses on sustainable development (SD), which examine the economic, social and environmental dimensions of SD. This paper aims to examine sustainability integration in economics degree programmes.

Through an extensive literature review in Web of Science (WoS) and information search in Google, conducting to 28 relevant case studies, this paper elucidates the emphasis given to sustainability as part of economics degree programmes in HEIs.

The results suggest that, whereas the inclusion of sustainability components in this field is a growing trend, much still needs to be done to ensure that matters related to SD are part of the routine of university students studying economics.

It is worth noting that the literature review conducted in WoS was primarily aimed at assisting in the selection of university case studies. The 28 university case studies scrutinised in this study may lack sufficient representation from numerous developing countries.

This study highlights challenges in integrating the SD into economics degree programmes, suggesting the need for curriculum adjustments as underscoring operational issues, acting as barriers. The inclusion of sustainability in economics programmes must navigate operational issues stemming from packed timetables and busy schedules, requiring innovative solutions.

As far as the authors are aware, this study holds substantial importance in its emphasis on implementing sustainability within HEIs’ economics programmes, assisting in pursuing SD.

The novelty of this study lies in addressing sustainability with the specific economics focus programmes within the HEIs context.

The purpose of this paper is to examine how consumers' personality (i.e. motivation for affiliation) and their perceptions about the company (i.e. identity attractiveness) and the relation they maintain with the company's employees (i.e. personal connection with salesperson) influence their identification with the company. The research also considers the moderating effects of identity salience and salesperson identification with the company. In addition, the study proposes that salesperson identification may further enhance the positive influence of the consumer‐salesperson connection on the consumer's identification with the company.

In order to test the hypothesized model, this study uses a sample of customers from a financial institution with different levels of business involvement with the company. With a questionnaire formed with measures taken from previous literature, structural equation modeling was used to test the proposed model.

The results showed that all three determinants – i.e. identity attractiveness, need for affiliation, and personal connection – have direct and positive effects on consumer identification with the company. Moreover, the moderating effect of identity salience was also confirmed for the impacts of both identity attractiveness and need for affiliation on consumer identification, as well as the moderating effect of salesperson identification for the impact of personal connection between the customer and the salesperson on consumer identification.

This research offers important insights for marketing managers. Specifically, companies need to be aware of and to deliver a consistent and attractive identity of both their salespeople and their company. Moreover, marketing communications that attempt to connect a product or brand to a social identity should consider the extent to which target consumers value that social identity, and what aspects can be leveraged to increase perceptions of relevance associated with that identity. Therefore, all communication activities should provide cues about how the company or its products are related to an identity that is relevant to the consumer.

This research contributes to the literature on social identity and organizational identification as it examines the consumer‐company relationship in a consumer context. The main contributions are three. First, it highlights the importance of the non‐product aspects of a company in terms of building a consumer‐company bond. Second, it shows that consumers are more likely to adopt social identities (i.e. to identify with particular social groups) when they consider the company's identity to be personally relevant. And third, it demonstrates the impact of the salesperson identification with the company on his/her performance, a relationship that sales literature has not considered yet.

This chapter examines the lives of Central American immigrant workers, with a focus on the paramount position of legal status in immigrants’ lives.

The legal context into which Central American immigrant workers arrive creates the various legal statuses they hold, which in turn dictate the kind of jobs they can obtain, where they live and, in general, shape their prospects in the United States. Although many Central Americans have held various forms of temporary protection from deportation, such relief is temporary and therefore subject to multiple extensions, applications, forms, and renewals, which serve to accentuate these immigrants’ legal uncertainty. Given their legal predicament and the consequent truncated paths to mobility, many Central American immigrant workers live in poverty; indeed, they are more likely to live in poverty than other foreign born. At the same time, they have high labor force participation rates. Their high rates of poverty coupled with high labor force participation rates indicate that their jobs do not pay much. In spite of these circumstances, they remit a significant portion of their earnings to their non-migrating family members in the origin countries.

The largely unchanged occupational and sectorial concentrations of Central Americans in the U.S. economy over the last two decades underscores the critical implications of legal status for immigrant incorporation and socioeconomic mobility.

This chapter exposes the vulnerabilities imposed by a precarious legal status and highlights the importance of more secure legal statuses for immigrant workers’ potential integration and paths to mobility.

Purpose: This chapter analyzes the policies of immigration control implemented in Mexico in 2014 to deter the migration of Central Americans to the United States, and their impact on Central American youth migrants.

Methods: This chapter draws from three pools of data: (1) participant observation and interviews conducted with minor migrants in Mexico from 2015 to 2019; (2) Mexican and US government data on detentions and deportations of Central American minor migrants; and (3) publicly available information on Mexican and Guatemalan government programs and media campaigns targeted at addressing the migration of Central American minor migrants.

Findings: This chapter posits that the policies of migrant detention and deportation implemented in Mexico in 2014 turned the entire country into a borderland for Central Americans. These policies expanded the areas of migrant surveillance, detention, and deportation beyond Mexico’s traditional border regions, which, in turn, made youth migrants’ journeys through Mexico more precarious and prone to violence.

Research implications: This chapter examines the impact of immigration and border control policies implemented in Mexico and anti-immigration propaganda on Central American youth, and it demonstrates how Mexico has been converted into an expanded US border territory in an attempt to prevent migrants from reaching the United States’ physical borderland.

Value: This chapter analyzes the impact of US-led detention and deportation policies aimed at Central American migrants throughout Mexico, rather than just in the traditional border regions. These relatively novel policies are at the forefront of immigration control and warrant special attention.

This chapter examines the training of indigenous Mayan catechists by the Roman Catholic Diocese of San Cristóbal de Las Casas in Chiapas, Mexico, and their subsequent role in the establishment and growth of the Ejercito Zapatista de Liberación Nacional (EZLN) in the period prior to the Zapatistas' 1994 uprising. It considers the adequacy of Timothy Wickham-Crowley's model of guerrilla insurgencies in Latin America in explaining the Zapatista case. It finds, contrary to Wickham-Crowley's model of the relations between urban university leadership groups and peasant support bases, that the catechists constituted a stratum of “organic indigenous-campesino intellectuals” that radically undermined their communities’ traditional intellectual dependence on outsiders and enabled them to constitute themselves as a new collective political subject.

Expert witnessing in asylum cases involves depicting the conditions of the applicant’s home country as a context for judging a well-founded fear for life or safety. Most of the elements involved in the work of the expert country witness are dynamic and change over time, creating new challenges and new resources for describing and interpreting country context. Examining several characteristic Honduran asylum cases separated by 20 years reveals not only an increasingly complex and multifaceted set of relevant conditions in both the sending and the host country, but also a significant broadening of the anthropological “tool kit” available to the expert country witness (as the expert witness becomes aware of its relevance to country conditions at a particular time), and an increasingly reflexive and complex relationship of the expert witness to the country in question and to the court. In the interim, emerging problems of contextual complexity, subjectivity, changing and competing images of reality, and the shifting applicability of legal and sociological definitions and categories arise and can be partially addressed with emerging anthropological or social scientific resources, raising anew the nature of the relationship of the expert witness to the court and the possible mutual influence of social science and legal culture upon each other over time. As the number of refugee seekers increases globally, can expert witnesses trained in social sciences help asylum courts to imagine new ways of bridging the gap between legal regimes of governmentality and the subjectivity of refugees?

The purpose of this paper is to focus on top women managers who act as change agents in the machista culture of Mexico. Specifically, the authors centre the attention not only on the strategies performed by these change agents to reduce inequality, but also on understanding the way in which they discursively reproduce or challenge essentialist notions of gender with respect to the cultural and organizational context.

Semi-structured interviews were conducted with 12 top women managers in Mexico who are actively involved as change agents. A feminist poststructuralist methodological framework using critical discourse analysis was used to uncover competing notions of gender and related strategies developed to promote gender equality.

The analysis reveals that the 12 change agents perform strategies for inclusion, and only half of them engage in strategies for re-evaluation. The authors were unable to recognize whether these change agents are engaged in strategies of transformation. These change agents also reproduce and challenge “essentialist” notions of gender. In some instances – based on their own career experiences and gendered identities – they (un)consciously have adopted essentialism to fit into the cultural context of machista society. They also challenge the gender binary to eradicate essentialist notions of gender that created gender inequalities in the first place.

The experience of these 12 top women managers may not represent the voice of other women and their careers. Ultimately, intersections with class, organizational level, nationality, race, ethnicity, and sexual orientation must be taken into account so to represent other women’s particular interests with respect to equality.

For those researchers-consultants who may be involved in an intervention strategy, it is important to focus on helping the change agents in reviewing and reflecting on their own “vision of gender equity”. During the strategic activities of mentoring and training, these change agents could potentially “leak” a particular “vision of gender” to other women and men. Thus, part of the intervention strategy should target the change agent’s self-reflection to influence her capacity to act as change agents.

The authors contribute to the literature on change agents and interventions for gender equality. Intervention strategies usually centre on essentialist notions of gender. The study offers potential explanations for this approach by paying attention to the process of how change agents, in their efforts to promote gender equality, may be unconsciously projecting their own identities onto others and/or consciously engaging in strategic essentialism to fit into the machista context of Mexico.